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Driving Market Expansion with Redox Integration


Cumbersome Implementation
Recognizing the growth opportunity with its patient workflow management software, Breg Vision®, Breg looked to fulfill its strategic objective of expanding its customer base and implementing the software among its 470 existing customers. However, seamlessly integrating the application with the plethora of EHR systems used in the marketplace today proved time consuming.

Ultimately, Breg’s goal was to use its software to help providers reduce the cost of healthcare while improving outcomes and creating workflow efficiencies—but needed a faster, more streamlined experience for customers.
Prior to partnering with Redox, Breg’s development team was limited to translating a few data formats at a time. Working with large EHR vendors to configure the product was often inefficient and time consuming. This limited Breg’s ability to scale and expand its footprint in the market. Deciding they needed an integration partner, Breg sought out Redox.


Partnering with Redox
Breg recognized that partnering with Redox would help them achieve their goal of increasing growth while also expediting delivery, improving customer satisfaction, and reducing time to “go live.” In September 2016, after evaluating all potential solutions, Breg selected Redox as their integration partner.

Shari Matkin, Senior Manager, Customer Experience - Breg Impact®
“We chose Redox for a number of reasons,” said Shari Matkin, Senior Manager, Customer Experience—Breg Impact®. “We can integrate with any system and have the ability to say ‘yes, we can do that’ regardless of the EHR.”

The constraints of working with EHRs on a one-by-one basis changed when the development team could rely on Redox to automate the process. All data exchanged through the Redox platform adheres to standardized data models, allowing Breg to receive consistent data and configure software to interface with the Redox API just once—not multiple times as new EHRs are added. When integrating with a new EHR, Redox standardizes data and normalizes incoming value sets to deliver consistent data to Breg, regardless of the language or system being used. This eliminates site-by-site variance and allows Breg to approach any customer with confidence, knowing they can integrate quickly and easily with the customer’s system.

Since working with Redox, Breg has connected to many leading EHRs including Epic, NextGen, GE Centricity, athenahealth, Cerner, Exscribe, and Phoenix Ortho. Breg has earned a reputation of being a leading medical device company with strong technical capabilities that meet customers’ complex needs.


Growth, Satisfaction and Competitive Differentiation

Partnering with Redox has yielded several important achievements. The company has increased its integrated accounts by more than 49 percent over a span of just 17 months. In addition to growing its customer base, Breg has improved customer satisfaction, streamlined ongoing maintenance, and gained a competitive advantage — all through fast integration with multiple EHRs.

“Working with Redox means faster integration and less disruption to our customers,” said Matkin. “It has greatly increased our ability to grow our customer base quickly and efficiently.”

The pace at which Breg was able to integrate with EHRs was a key factor in choosing Redox. When integrating in-house, Breg completed one interface in about five months. The first integration with Redox—which required the greatest technical lift—was completed in just 28 days.

Since then, the fastest project to date has taken a mere five days, a pace that Breg says is a key competitive differentiator. “One of our closest competitors hasn’t been able to interface with the sheer number of various systems like we do,” said Matkin. “And among the EHRs they can interface with—we do it faster.”

Together, Breg and Redox have reduced the time required to develop and implement an interface from 12 weeks to an average of three to four weeks for most customers. “We needed a partner that would allow us to go faster,” claimed Matkin. “That’s why we chose Redox.”

Breg also appreciates the service they receive from Redox. Breg had found it required a lot of time and effort to work with large EHR vendors due to their unique requirements. Now, during integration projects, Redox engages directly with the health system to execute key project objectives, requiring little to no involvement from Breg. This adds to the speed and efficiency with which integrations are built.

“Projects are much easier with our Redox partners being the first line of contact for customer technology questions, helping to keep everyone on track, and holding them accountable to project objectives,” said Matkin.

Redox also enables Breg to improve satisfaction among its customers. Previously, Breg responded after customers contacted them if anything went wrong. Now, Redox monitors the connection, fields calls directly, and quickly finds a solution if problems occur—often before customers even realize there is a disruption.

“Redox has made our lives easier because provider organizations are constantly evolving their EHRs, and we have to be able to adjust quickly,” said Matkin. “Now it’s just a matter of contacting Redox support and getting updates implemented—usually in less than 24 hours.”

Beyond streamlining project management, partnering with Redox enables Breg’s integration team to remain small and agile. “We’re definitely leaner and more efficient,” Matkin noted. Even while maintaining a small technical team, Breg has tripled its project pipeline.

Redox logo
Redox exists to make healthcare data useful. Healthcare organizations and technology vendors connect to Redox once, then authorize what data they send to and receive from partners through a centralized hub. Redox’s cloud-based platform is vendor and standards agnostic and enables the secure and efficient exchange of healthcare data. This approach eradicates the need for point-to-point integrations and accelerates the discovery, adoption, and distribution of patient and provider-facing technology solutions. With hundreds of healthcare organizations and technology vendors exchanging data today, Redox represents the largest interoperable network in healthcare. Learn how you can leverage the Redox platform at