About Breg
Breg provides premium, high-value sports medicine products and services that advance patient orthopedic care.
Breg Leadership
Brad Lee
President and Chief Executive Officer
Breg, Inc.
Brad Lee
President and Chief Executive Officer
Brad was appointed President of Breg, Inc. in July 2008, previously serving as the company’s Vice President & General Manager. Prior to joining the Breg family, Brad was Vice President of Marketing for LMA North America, and throughout his 20 year career in the medical device industry, Brad served numerous roles in sales, marketing, R&D management, international and business development.
President and Chief Executive Officer
Brad was appointed President of Breg, Inc. in July 2008, previously serving as the company’s Vice President & General Manager. Prior to joining the Breg family, Brad was Vice President of Marketing for LMA North America, and throughout his 20 year career in the medical device industry, Brad served numerous roles in sales, marketing, R&D management, international and business development.
Rich Heppenstall
Chief Financial Officer
Breg, Inc.
Rich Heppenstall
Chief Financial Officer
Rich joined Breg as Chief Financial Officer in 2019 and brings a 25-year track record of creating value through business partnerships, fiscal discipline and strategic planning. Prior to Breg, Rich was Senior Vice President of Finance at Orthofix Medical where he led Global Financial Planning and Analysis and Treasury. Rich has also held senior finance leadership positions in a wide variety of industries including Solera Holdings, Flowserve, Coopervision, and Applied Materials. He holds an MBA in Finance and International Business from Santa Clara University and a BA in Economics from University of California Irvine.
Chief Financial Officer
Rich joined Breg as Chief Financial Officer in 2019 and brings a 25-year track record of creating value through business partnerships, fiscal discipline and strategic planning. Prior to Breg, Rich was Senior Vice President of Finance at Orthofix Medical where he led Global Financial Planning and Analysis and Treasury. Rich has also held senior finance leadership positions in a wide variety of industries including Solera Holdings, Flowserve, Coopervision, and Applied Materials. He holds an MBA in Finance and International Business from Santa Clara University and a BA in Economics from University of California Irvine.
Tom Sohn
Vice President, General Counsel & Secretary
Breg, Inc.
Tom Sohn
Vice President, General Counsel & Secretary
Tom joined Breg in 2013 as our Vice President, General Counsel & Secretary. Prior to Breg, Tom was Senior Director, Legal Affairs at NuVasive, an innovative medical device company focused on developing minimally disruptive surgical products and procedures for the spine. Prior to NuVasive, Tom was Senior Legal Counsel, Securities and Corporate Development at Websense. Tom began his legal career as an associate with DLA Piper, one of the largest business law firms in the world. He graduated cum laude from the University of San Diego School of Law in 2002 and earned a B.A. from the University of Michigan in 1996. As in-house counsel, Tom provides legal advice regarding virtually all aspects of the business and manages the company’s legal matters.
Vice President, General Counsel & Secretary
Tom joined Breg in 2013 as our Vice President, General Counsel & Secretary. Prior to Breg, Tom was Senior Director, Legal Affairs at NuVasive, an innovative medical device company focused on developing minimally disruptive surgical products and procedures for the spine. Prior to NuVasive, Tom was Senior Legal Counsel, Securities and Corporate Development at Websense. Tom began his legal career as an associate with DLA Piper, one of the largest business law firms in the world. He graduated cum laude from the University of San Diego School of Law in 2002 and earned a B.A. from the University of Michigan in 1996. As in-house counsel, Tom provides legal advice regarding virtually all aspects of the business and manages the company’s legal matters.
John Krier
Vice President of Service Solutions & Customer Operations
Breg, Inc.
John Krier
Vice President of Service Solutions & Customer Experience
John joined Breg in March of 2014 as Vice President of Billing Solutions and has since added the roles of Marketing and Customer Experience to his responsibility. Prior to joining Breg, John has provided healthcare industry consulting services to the leading orthopedic service providers and distributors throughout the US. In addition to his consulting roles, John served as the President of Viscent, LLC, a United Orthopedic Group company, from 2009 to 2012. John began his career at Deloitte & Touche serving in a number of roles for more than 8 years, working from offices located in Minneapolis, MN, Washington, DC, and Los Angeles, CA.
Vice President of Service Solutions & Customer Experience
John joined Breg in March of 2014 as Vice President of Billing Solutions and has since added the roles of Marketing and Customer Experience to his responsibility. Prior to joining Breg, John has provided healthcare industry consulting services to the leading orthopedic service providers and distributors throughout the US. In addition to his consulting roles, John served as the President of Viscent, LLC, a United Orthopedic Group company, from 2009 to 2012. John began his career at Deloitte & Touche serving in a number of roles for more than 8 years, working from offices located in Minneapolis, MN, Washington, DC, and Los Angeles, CA.
Joanne Woolfall
Vice President of Human Resources
Breg, Inc.
Joanne Woolfall
Vice President of Human Resources
Joanne joined Breg in 2012 bringing with her 25 years of experience in multiple HR leadership disciplines including talent management, domestic and foreign mergers and acquisitions as well as organizational design and development. Prior to Breg, Joanne was Corporate Vice President of Human Resources for Solera Holding with 2,200 employees spanning the globe. In her many roles at Solera, including Vice President of Human Resources for Audatex North America, she selected, qualified and deployed a workforce which took the company public in 2007. Joanne has worked in both corporate and entrepreneurial environments, where she created value and credibility for companies such as Audatex, Mitchell International, and FedEx through organizational assessments and workforce optimization. As the leader of Human Resources, Joanne will continue to help drive Breg’s rapid growth, best in class customer service, and culture of accountability.
Vice President of Human Resources
Joanne joined Breg in 2012 bringing with her 25 years of experience in multiple HR leadership disciplines including talent management, domestic and foreign mergers and acquisitions as well as organizational design and development. Prior to Breg, Joanne was Corporate Vice President of Human Resources for Solera Holding with 2,200 employees spanning the globe. In her many roles at Solera, including Vice President of Human Resources for Audatex North America, she selected, qualified and deployed a workforce which took the company public in 2007. Joanne has worked in both corporate and entrepreneurial environments, where she created value and credibility for companies such as Audatex, Mitchell International, and FedEx through organizational assessments and workforce optimization. As the leader of Human Resources, Joanne will continue to help drive Breg’s rapid growth, best in class customer service, and culture of accountability.
Geoff Siegel
Vice President of Innovation Team
Breg, Inc.
Geoff Siegel
Vice President of Innovation Team
Geoff is Vice President of the Breg Innovation Team, responsible for our bracing and software development teams whose primary objective is to develop remarkably easy, differentiated solutions that improve the quality and lower the cost of the orthopedic episode. Geoff has over 25 years of experience in the medical device industry, holding positions in Product Development, Marketing, Operations and Quality. Prior to joining Breg, Geoff was Senior Vice President R&D at Cardinal Health. He has expertise in the design and commercialization of regulated medical device hardware, software and medical disposables. Over the course of his career, Geoff’s organizations have successfully developed and launched industry leading products. Breg’s Innovation Team will help us to achieve our vision to be the market icon in leading edge, non-operative sports medicine solutions.
Vice President of Innovation Team
Geoff is Vice President of the Breg Innovation Team, responsible for our bracing and software development teams whose primary objective is to develop remarkably easy, differentiated solutions that improve the quality and lower the cost of the orthopedic episode. Geoff has over 25 years of experience in the medical device industry, holding positions in Product Development, Marketing, Operations and Quality. Prior to joining Breg, Geoff was Senior Vice President R&D at Cardinal Health. He has expertise in the design and commercialization of regulated medical device hardware, software and medical disposables. Over the course of his career, Geoff’s organizations have successfully developed and launched industry leading products. Breg’s Innovation Team will help us to achieve our vision to be the market icon in leading edge, non-operative sports medicine solutions.
Carol Emerson
Vice President of Quality Assurance and Regulatory Affairs
Breg, Inc.
Carol Emerson
Vice President of Quality Assurance and Regulatory Affairs
Carol joined Breg with over 25 years of diversified management experience in the medical device industry including quality, regulatory, operations, supply chain and business development. Prior to joining Breg, Carol most recently served as Director of Regulatory Affairs and Compliance for CareFusion® Respiratory group and Vice President of Quality and Logistics for an emerging spinal implant company. Her prior experience includes various management positions with medical device companies including Cardinal Health and Medtronic, responsible for a variety of medical product categories including critical care capital equipment, cardiac implants and single use consumables.
Vice President of Quality Assurance and Regulatory Affairs
Carol joined Breg with over 25 years of diversified management experience in the medical device industry including quality, regulatory, operations, supply chain and business development. Prior to joining Breg, Carol most recently served as Director of Regulatory Affairs and Compliance for CareFusion® Respiratory group and Vice President of Quality and Logistics for an emerging spinal implant company. Her prior experience includes various management positions with medical device companies including Cardinal Health and Medtronic, responsible for a variety of medical product categories including critical care capital equipment, cardiac implants and single use consumables.
George Fratian
Vice President of Information Technology - Chief Information Officer
Breg, Inc.
George Fratian
Vice President of Information Technology – Chief Information Officer
George has worked in the private industry (medical device, pharma, distribution, high-tech and other industries) with BD (Becton Dickinson / CareFusion / Cardinal Health) and consulting (with KPMG and Arthur Andersen). He has significant experience running IT programs and organizations in environments of all sizes; most recently being responsible for the IT environment at the MMS business unit of BD. George will support the company’s vision and strategy to become the market leader in the non-operative sports medicine domain, by delivering innovative and cost effective IT solutions.
Vice President of Information Technology – Chief Information Officer
George has worked in the private industry (medical device, pharma, distribution, high-tech and other industries) with BD (Becton Dickinson / CareFusion / Cardinal Health) and consulting (with KPMG and Arthur Andersen). He has significant experience running IT programs and organizations in environments of all sizes; most recently being responsible for the IT environment at the MMS business unit of BD. George will support the company’s vision and strategy to become the market leader in the non-operative sports medicine domain, by delivering innovative and cost effective IT solutions.
Ben Hutson
Vice President of Operations
Breg, Inc.
Ben Hutson
Vice President of Operations
Ben joined Breg in 2016 with over 20 years of experience in medical device and biotech logistics, including a strong background in lean manufacturing processes and due diligence associated with acquisition implementation. His responsibilities at Breg include spearheading the strategic development and execution of Breg’s manufacturing operations and supply chain functions. Prior to Breg, Ben led global operations at Microport Orthopedics following the company’s acquisition of Wright Medical’s knee and hip franchise. He has also served in leading roles at contract sterilization provider Sterigenics International and Smith & Nephew’s biologics/spine and trauma divisions.
Vice President of Operations
Ben joined Breg in 2016 with over 20 years of experience in medical device and biotech logistics, including a strong background in lean manufacturing processes and due diligence associated with acquisition implementation. His responsibilities at Breg include spearheading the strategic development and execution of Breg’s manufacturing operations and supply chain functions. Prior to Breg, Ben led global operations at Microport Orthopedics following the company’s acquisition of Wright Medical’s knee and hip franchise. He has also served in leading roles at contract sterilization provider Sterigenics International and Smith & Nephew’s biologics/spine and trauma divisions.
