Posts

Steve Paul

Sales and Marketing Teams Often Viewed as “Oil and Water”

At many companies, the sales and marketing teams are often viewed as “oil and water.” Hear how Breg has bridged the gap between the sales and marketing teams to create “one team” that collaborates on solving customer pain points. Listen to an informative interview with Steve Paul, Vice President of Sales and Commercial Operations, about Winning and keeping customers for long-term sustainable value on Social Business Engine podcast at www.breg.com/blog/winning-keeping-customers-long-term-sustainable-value.

Steve Paul

Breg Looks at Customer Pain Points Through a Different Lens

In health care, customers often perceive offerings to be the same. Breg set out to differentiate its “start with the customer” bottom-up approach from competitors’ “fit everyone into the same programs” top-down approach. Learn how Breg looks at customer pain points through a different lens, using the customer journey – the Orthopedic Episode – to figure out how to map customer challenges to Breg’s value-added products and services. Listen to the podcast Winning and keeping customers for long-term sustainable value with Steve Paul, Vice President of Sales and Commercial Operations, at /www.breg.com/blog/winning-keeping-customers-long-term-sustainable-value.

Steve Paul

Winning and Keeping Customers for Long-Term Sustainable Value

Steve Paul, Vice President of Sales and Commercial Operations at Breg is the featured guest on episode 191. Breg is a manufacturer of sports rehabilitation products and solutions. Steve is responsible for a global team that drives customer acquisition and retention. My conversation with Steve is focused on a business challenge that all businesses face – winning and keeping customers for long-term sustainable value. We all want to win and retain customers. On this episode, Steve explains how the customer segmentation and customer mapping process have enabled Breg to increase from 50% to 70% of customers being on a retained solution program. Read more

Steve Paul

Join Steve Paul for a Podcast Discussion on Winning and Keeping Customers for Long-Term Sustainable Value

Join Steve Paul, Vice President of Sales and Commercial Operations, for a podcast discussion on Winning and keeping customers for long-term sustainable value on Social Business Engine. You’ll hear how Breg sees the customer journey differently, enabling the creation of tailored programs that meet specific customer needs, ultimately driving value for customers, patients and the company itself. Listen to the podcast at: www.breg.com/blog/winning-keeping-customers-long-term-sustainable-value.

Steve Paul

Steve Paul Featured on Social Business Engine Podcast with Bernie Borges

Our own Steve Paul, Vice President of Sales and Commercial Operations, is featured on an upcoming episode of Social Business Engine podcast with Bernie Borges! Tune in to episode 191 on January 3, 2018, and listen to Steve talk about Winning and keeping customers for long-term sustainable value. Steve will discuss how Breg uses customer segmentation and journey mapping to deliver the right value-added program to the right customer. Sign up for the podcast at: www.breg.com/blog/winning-keeping-customers-long-term-sustainable-value/