In health care, customers often perceive offerings to be the same. Breg set out to differentiate its “start with the customer” bottom-up approach from competitors’ “fit everyone into the same programs” top-down approach. Learn how Breg looks at customer pain points through a different lens, using the customer journey – the Orthopedic Episode – to figure out how to map customer challenges to Breg’s value-added products and services. Listen to the podcast Winning and keeping customers for long-term sustainable value with Steve Paul, Vice President of Sales and Commercial Operations, at /www.breg.com/blog/winning-keeping-customers-long-term-sustainable-value.